![]() These numbers indicated a positive overall response to the Universal film and an increased brand sentiment. Over the course of the 3-week campaign, over 200,000 users answered “Yes” to this question. This unique concept put players in direct contact with the stars of The Bad Guys, even engaging them with questions about whether they planned to see the movie or not.Įach character featured custom dialogue that not only engaged with the film’s fans, but provided useful data to the client. The latest innovation comes from interactive NPC characters set up in popular Roblox games such as Simon Says and Nova Island. Super Biz offers several ways for brands to advertise within the Roblox platform. Think of it like an Ocean’s 11 remake, but for kids. It followed the story of a group of animal thieves that decided to reform themselves into upstanding citizens. The movie starred legendary actor Sam Rockwell alongside names like Marc Maron, Awkwafina, and Craig Robinson. This was a first-of-its-kind collaboration that brought to life the characters from the 2022 animated film The Bad Guys. ![]() Universal enlisted the help of Super Biz to create an advertising campaign across the most popular game platform in the world. The latest example of this unique trend came from Universal Studios and the metaverse platform known as Roblox. creating their own fighting game called Multiversus which pits fictional film characters like Iron Giant against Wonder Woman. From Marvel’s massive partnership with Fortnite, to Warner Bros. ![]() How can products be promoted in unique ways that really make consumers want to engage? For the entertainment industry, the answer involves video games.
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